Growth Hacking: Master of Growth

285402

What is Growth Hacking: Master of Growth

As the person responsible for growth in your business today, what you need is a new, more dynamic approach. An approach that understands different perspectives in the customer journey and the synergies between different ways of working; growing from marketing, sales and/or product.
Structurally discovering, developing, and launching new propositions that are aligned with your vision is essential in these times. This requires ideas. Ideas for new propositions, but perhaps more importantly, for the further development of your existing products and services.
And, to get from the initial idea to scalable, sustainable growth as quickly as possible – you need a methodical approach. One proven methodology that has been on the rise in recent years is Growth Hacking This approach will be at the core of the Master of Growth certification program.
Over the 3 sessions of the course, we break all the important aspects of Growth Hacking down into modules:
Module 1: Continuous Value Creation (Creating a Must-Have product)

• The vision and approach you can use from now on and the basis for the entire course.
• We outline some context. How does Growth Hacking relate to other topics?
• We dive into the methodology. How does it work and what are the benefits?

Module 2: Full Funnel Approach (Different Perspectives on Growth)

• This module will be about the Full Funnel approach that you need - which is to say from Awareness and Acquisition, through Activation and Retention all the way down to Revenue and Referral - these are all important to look at when thinking about growth.
• What can we learn from SaaS companies and how to apply this to your situation? And what are the key Growth Frameworks we can use?
• How to realize growth from within the product or service itself. (product Led Growth)
• Growth Hacking starts with understanding your customer, their needs and their journey. We work with the Growth Model Canvas to map all growth opportunities in the customer journey.

Module 3: Growth Strategy (Building Sustainable Growth)

• You've validated your product-market fit. How do you reach more customers form a Marketing Led Growth Perspective?
• We will focus on the full funnel and how to accelerate growth.
• We teach you to quickly set up experiments and build minimum viable funnels. We take you through a number of tools and tactics for collecting data and insights. Both qualitative and quantitative.
• We connect all the steps and perspectives using your own case. And turn this new knowledge into a concrete and efficient growth strategy that you can use for your own business. We show you the building blocks you need. And we zoom in on what the ideal growth team looks like. Set goals together and work on all the steps in the Growth Hacking process.

Who should attend Growth Hacking: Master of Growth

Complex, rapidly changing and highly specialised. This is the world we’re operating in at the moment.
Marketing, product development and innovation are becoming more and more challenging for business leaders. Customer journeys are becoming ever-more complex. The number of available and necessary tools for managing marketing, product, activation and retention is growing exponentially. How do you maintain the helicopter view in this ocean of tools and processes? And more importantly, how do you keep focusing on what you need to be focusing on?
The Masters of Growth course is a certification program for all professionals involved in growth in business. Specific roles for whom we expect the certification to add significant value are:

• Product Managers/Owners;
• Founders;
• Product Developers/UX Designers;
• Marketing Managers;
• Marketers;
• CCOs, CMOs;
• Sales Reps;
• All professionals with a growth mindset.

Prerequisites

No particular prerequisites.
It will help if delegates already have some experience or knowledge in marketing and preferably product development and are familiar with Scrum and Agile working methods.

Objectives

You will be able to act at a strategic level in order to plan and translate growth strategy all the way down
to execution across the entire spectrum of growth within your organisation.
From finance to product, from sales to marketing with maximum sustainable growth as a result.
Key benefits of the Master of Growth certification:

• It enables professionals to leverage and implement the benefits of Growth Hacking in their organisations.
• It sparks the growth mindset of professionals and enables them to work in a data-driven way.
• It provides professionals and their organisations with a competitive advantage.
• In addition to earning your certification, you will also complete the course with a ready*made growth strategy for your company, product, or service for the upcoming 3-6 months.

Exam included

• Exam duration (minutes): 60
• % extra time for non-native speakers: 0
• Number of exam questions: 60
• Minimum correct questions: 39
• Exam style: Multiple choice
• Open book: No

285402

What is Growth Hacking: Master of Growth

As the person responsible for growth in your business today, what you need is a new, more dynamic approach. An approach that understands different perspectives in the customer journey and the synergies between different ways of working; growing from marketing, sales and/or product.
Structurally discovering, developing, and launching new propositions that are aligned with your vision is essential in these times. This requires ideas. Ideas for new propositions, but perhaps more importantly, for the further development of your existing products and services.
And, to get from the initial idea to scalable, sustainable growth as quickly as possible – you need a methodical approach. One proven methodology that has been on the rise in recent years is Growth Hacking This approach will be at the core of the Master of Growth certification program.
Over the 3 sessions of the course, we break all the important aspects of Growth Hacking down into modules:
Module 1: Continuous Value Creation (Creating a Must-Have product)

• The vision and approach you can use from now on and the basis for the entire course.
• We outline some context. How does Growth Hacking relate to other topics?
• We dive into the methodology. How does it work and what are the benefits?

Module 2: Full Funnel Approach (Different Perspectives on Growth)

• This module will be about the Full Funnel approach that you need - which is to say from Awareness and Acquisition, through Activation and Retention all the way down to Revenue and Referral - these are all important to look at when thinking about growth.
• What can we learn from SaaS companies and how to apply this to your situation? And what are the key Growth Frameworks we can use?
• How to realize growth from within the product or service itself. (product Led Growth)
• Growth Hacking starts with understanding your customer, their needs and their journey. We work with the Growth Model Canvas to map all growth opportunities in the customer journey.

Module 3: Growth Strategy (Building Sustainable Growth)

• You've validated your product-market fit. How do you reach more customers form a Marketing Led Growth Perspective?
• We will focus on the full funnel and how to accelerate growth.
• We teach you to quickly set up experiments and build minimum viable funnels. We take you through a number of tools and tactics for collecting data and insights. Both qualitative and quantitative.
• We connect all the steps and perspectives using your own case. And turn this new knowledge into a concrete and efficient growth strategy that you can use for your own business. We show you the building blocks you need. And we zoom in on what the ideal growth team looks like. Set goals together and work on all the steps in the Growth Hacking process.

Who should attend Growth Hacking: Master of Growth

Complex, rapidly changing and highly specialised. This is the world we’re operating in at the moment.
Marketing, product development and innovation are becoming more and more challenging for business leaders. Customer journeys are becoming ever-more complex. The number of available and necessary tools for managing marketing, product, activation and retention is growing exponentially. How do you maintain the helicopter view in this ocean of tools and processes? And more importantly, how do you keep focusing on what you need to be focusing on?
The Masters of Growth course is a certification program for all professionals involved in growth in business. Specific roles for whom we expect the certification to add significant value are:

• Product Managers/Owners;
• Founders;
• Product Developers/UX Designers;
• Marketing Managers;
• Marketers;
• CCOs, CMOs;
• Sales Reps;
• All professionals with a growth mindset.

Prerequisites

No particular prerequisites.
It will help if delegates already have some experience or knowledge in marketing and preferably product development and are familiar with Scrum and Agile working methods.

Objectives

You will be able to act at a strategic level in order to plan and translate growth strategy all the way down
to execution across the entire spectrum of growth within your organisation.
From finance to product, from sales to marketing with maximum sustainable growth as a result.
Key benefits of the Master of Growth certification:

• It enables professionals to leverage and implement the benefits of Growth Hacking in their organisations.
• It sparks the growth mindset of professionals and enables them to work in a data-driven way.
• It provides professionals and their organisations with a competitive advantage.
• In addition to earning your certification, you will also complete the course with a ready*made growth strategy for your company, product, or service for the upcoming 3-6 months.

Exam included

• Exam duration (minutes): 60
• % extra time for non-native speakers: 0
• Number of exam questions: 60
• Minimum correct questions: 39
• Exam style: Multiple choice
• Open book: No