• MB-220: Microsoft Dynamics 365 Marketing [MB-220T00-A] training including Exam Voucher

  • Group Training

    Learn to implement solutions that attract and convert leads, build brand awareness, standardize omnichannel messaging, and deliver marketing insights!

    Training code
    CGAMB220CE
    Spoken Language
    English
    Language Materials
    English
    Dayparts
    8
    Price
    €1.800,00
    excl. VAT No extra costs.

    Book MB-220: Microsoft Dynamics 365 Marketing [MB-220T00-A] training including Exam Voucher now

    This course will mostly take place in a group setting. We use several learning methods to help you obtain the knowledge, give you helpful insights and get you inspired. Check the Spoken Language on the left for language info.

    This course currently isn't planned. Please fill in your contact details below and we'll get in touch with you within two working days.

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    What is MB-220: Microsoft Dynamics 365 Marketing [MB-220T00-A] including Exam Voucher

    This course will review the marketing application configuration needed to drive business growth. It will also dive into lead management, marketing forms and pages, segmentation, and email marketing messages. All these pieces are tied together through interactive customer journey design, including event and survey configuration.
    Configuring and expanding the core marketing application to include email marketing, setup, interactive customer journeys, leads nurturing with personalized experiences, LinkedIn integration, Events, surveys, Landing Pages, segmentation and scoring, and maintaining General Data Protection Regulation (GDPR) compliance.
    This course uses MOC (Microsoft Official Courseware) and will be given by an experienced MCT (Microsoft Certified Trainer).
    See the below modules for more information:
    Module 1: Configure Dynamics 365 Marketing
    In this module, you will learn about advanced settings, marketing content, templates and integrations in Dynamics 365 for Marketing.
    Lessons

    • Configure organization and management settings
    • Configure marketing settings
    • Configure events settings

    Module 2: Manage segments and lists
    This module will review how to create, manage and use segments and subscription centers.
    Lessons

    • Create and manage segments
    • Create and manage subscription centers and lists

    Module 3: Manage marketing forms and pages
    This module will cover how to create marketing forms and pages.
    Lessons

    • Manage forms
    • Manage marketing pages

    Module 4: Manage leads, accounts, and contacts
    This module will cover how to manage customers as accounts or contacts, and how to nurture them through the lead lifecycle.
    Lessons

    • Create and manage leads
    • Manage accounts and contacts

    Module 5: Manage marketing emails and customer journeys
    This module will cover how to create email messages and customer journeys in Dynamics 365 Marketing.
    Lessons

    • Create marketing emails
    • Create customer journeys

    Module 6: Manage events
    This module will review the customer journey creation process.
    Lessons

    • Create an on-site event
    • Create a webinar event
    • Promote and manage events

    Module 7: Create surveys with Dynamics 365 Customer Voice
    This module will demonstrate how to create and distribute surveys to customers.
    Lessons

    • Create a survey project
    • Create surveys with Dynamics 365 Customer Voice
    • Send Dynamics 365 Customer Voice surveys

    Module 8: Analyze insights in Dynamics 365 Marketing
    In this module, you will learn about using insights functionality to view and analyze data related to your marketing initiatives.
    Lessons

    • Evaluate marketing initiatives with analytics
     
     

    Who should attend the MB-220: Microsoft Dynamics 365 Marketing [MB-220T00-A] including Exam Voucher

    This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 Marketing for businesses.
    Candidates should have some knowledge of marketing principles and the Marketing application's role in relationship to the Dynamics 365 suite of applications, including integration with Dynamics 365 and Microsoft 365 applications. Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.
    Also, you will receive an Exam Voucher. Enlist today!

    Prerequisites

    Knowledge of the Dynamics 365 platform and an understanding of basic marketing principles.

    Objectives

    After completing this course, you will be able to:
    Configure advanced settings

    • Manage marketing content, templates and integrations
    • Create and manage leads
    • Design and create marketing forms and pages
    • Create and manage segments
    • Set up and launch customer journeys
    • Create and manage events
    • Distribute and analyze surveys
     
    Incompany

    Learn to implement solutions that attract and convert leads, build brand awareness, standardize omnichannel messaging, and deliver marketing insights!

    Training code
    CGAMB220CE
    Spoken Language
    English
    Language Materials
    English
    Dayparts
    8
    Price
    €1.800,00
    excl. VAT No extra costs.

    With an Incompany training you have several advantages:

    - You choose the location
    - You experience the training with your colleagues, so it is always in line with your practice
    - The trainer can tailor explanations, examples and assignments to your organization
    - In consultation exercises can be adapted to organization-specific questions

    Request more information or a quote.

     

    What is MB-220: Microsoft Dynamics 365 Marketing [MB-220T00-A] including Exam Voucher

    This course will review the marketing application configuration needed to drive business growth. It will also dive into lead management, marketing forms and pages, segmentation, and email marketing messages. All these pieces are tied together through interactive customer journey design, including event and survey configuration.
    Configuring and expanding the core marketing application to include email marketing, setup, interactive customer journeys, leads nurturing with personalized experiences, LinkedIn integration, Events, surveys, Landing Pages, segmentation and scoring, and maintaining General Data Protection Regulation (GDPR) compliance.
    This course uses MOC (Microsoft Official Courseware) and will be given by an experienced MCT (Microsoft Certified Trainer).
    See the below modules for more information:
    Module 1: Configure Dynamics 365 Marketing
    In this module, you will learn about advanced settings, marketing content, templates and integrations in Dynamics 365 for Marketing.
    Lessons

    • Configure organization and management settings
    • Configure marketing settings
    • Configure events settings

    Module 2: Manage segments and lists
    This module will review how to create, manage and use segments and subscription centers.
    Lessons

    • Create and manage segments
    • Create and manage subscription centers and lists

    Module 3: Manage marketing forms and pages
    This module will cover how to create marketing forms and pages.
    Lessons

    • Manage forms
    • Manage marketing pages

    Module 4: Manage leads, accounts, and contacts
    This module will cover how to manage customers as accounts or contacts, and how to nurture them through the lead lifecycle.
    Lessons

    • Create and manage leads
    • Manage accounts and contacts

    Module 5: Manage marketing emails and customer journeys
    This module will cover how to create email messages and customer journeys in Dynamics 365 Marketing.
    Lessons

    • Create marketing emails
    • Create customer journeys

    Module 6: Manage events
    This module will review the customer journey creation process.
    Lessons

    • Create an on-site event
    • Create a webinar event
    • Promote and manage events

    Module 7: Create surveys with Dynamics 365 Customer Voice
    This module will demonstrate how to create and distribute surveys to customers.
    Lessons

    • Create a survey project
    • Create surveys with Dynamics 365 Customer Voice
    • Send Dynamics 365 Customer Voice surveys

    Module 8: Analyze insights in Dynamics 365 Marketing
    In this module, you will learn about using insights functionality to view and analyze data related to your marketing initiatives.
    Lessons

    • Evaluate marketing initiatives with analytics
     
     

    Who should attend the MB-220: Microsoft Dynamics 365 Marketing [MB-220T00-A] including Exam Voucher

    This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 Marketing for businesses.
    Candidates should have some knowledge of marketing principles and the Marketing application's role in relationship to the Dynamics 365 suite of applications, including integration with Dynamics 365 and Microsoft 365 applications. Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.
    Also, you will receive an Exam Voucher. Enlist today!

    Prerequisites

    Knowledge of the Dynamics 365 platform and an understanding of basic marketing principles.

    Objectives

    After completing this course, you will be able to:
    Configure advanced settings

    • Manage marketing content, templates and integrations
    • Create and manage leads
    • Design and create marketing forms and pages
    • Create and manage segments
    • Set up and launch customer journeys
    • Create and manage events
    • Distribute and analyze surveys
     
  • Related

    Fields of Expertise
    Cloud
     
  • e-CF competences with this course

     

    At Capgemini Academy we believe in transparency and clarity in the training landscape. That is why, in the table below, we show you to which e-CF competence this training or certification contributes. For more information about how to use the e-Competence Framework read more here. If you want to know how you can apply the e-CF within your organization, read more on this page.

    e-Competence Level12345
    A.6.Application Design     
    D.6.Digital Marketing     
    D.7.Sales Management     
    A.10.User Experience