Wat is SAP Marketing Cloud Key Features & Extensibility
This course is designed to provide an in-depth understanding of the implementation of the key business scenarios of the SAP Marketing Cloud solution. The course aims not only to showcase "What are the underlying technical concepts" but also to provide information on "How to enhance the standard functionalities". Multiple hands-on exercises are used to deliver an understanding of the configuration and enhancement options in SAP Marketing Cloud. Course based on software release: SAP Marketing Cloud 2002
This course will prepare you to:
- Understand the key capabilities and underlying technical concepts of SAP Marketing Cloud
- Develop an understanding about how SAP Marketing Cloud supports different marketing processes
- Enhance the standard features of the solution by leveraging various extensibility applications
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Contents:
Unit 1 - Marketing Fundamentals
Overview
Architecture & System Landscape
User Provisioning
Access Management
Marketing Areas
Configuration
Approval Workflow
Monitoring
Operations & Security
Unit 2 - Dynamic Customer Profiling
Overview
Data Model
Merging Logic
Extensibility
Dynamic Customer Profiling Exercise
Unit 3 - Segmentation
Overview
Target Groups
Segmentation Configuration
Extensibility
Target Groups Configuration
Segmentation Exercise
Unit 4 - Campaign and Journey Orchestration
Overview
Campaign Management
Content Studio
Consent Management
Access Management
Extensibility
Integration
Campaign and Journey Orchestration Exercises
Analytics
Marketing Analytics Overview
SAP Analytics Cloud Overview
Extensibility
Marketing Analytics Exercise
Unit 6 - Scores
Overview
Rule-Based Scores
Rule-Based Scores Extensibility
Predictive Scores
Predictive Scores Extensibility
Scores Exercise
