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Behavioural Design Fundamentals
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Learn to understand why people do what they do en how you can utilize that knowledge into designing better changes and experiences for your users and influence their behaviour.
Training codeCGABEDEFCDSpoken LanguageDutchLanguage MaterialsDutchDayparts4Price€1.600,00excl. VAT No extra costs.Book Behavioural Design Fundamentals now
In group training, we use several learning methods to help you obtain the knowledge, give you helpful insights and get you inspired. Check the Spoken language and Language materials on the left for language info.
This course currently isn't planned. Please fill in your contact details below and we'll get in touch with you within two working days.
What is Behavioural Design Fundamentals
Learn how to design to make behavioural changes. With Behavioural Design and nudging you learn how to understand why people do as do and how you can utilize that knowledge into designing targeted communication and experiences for better changes for your users.
During the training you will get:- The fundamentals of behavioural design
- An introduction to the main behavioural principals
- Practical tooling you can use in your work with behavioural changes
- A simpel and effective method for Behavioural Design
- A selection of examples and cases of Behavioural Design
Who should attend Behavioural Design Fundamentals
This training is great for you if you are a:
- Marketeer
- Marketing manager
- Product manager
- Service Designer
- UX designer
- Visual Designer
- Communication professional
- Behavioural scientist
- Leader/management
- Business developer
Prerequisites
There are no specific prerequisites
During this training you need a laptop with access to internet.Objectives
The Behavioural Design training gives you the fundamentals of Behavioural Design and its principles. After the training you will be able to:
- Look at problems from a systematic approach which enables you to quickly solve behavioural challenges.
- To define the behaviour which is needed and design solutions, which takes down the barriers
- To start changes
Learn to understand why people do what they do en how you can utilize that knowledge into designing better changes and experiences for your users and influence their behaviour.
Training codeCGABEDEFCDSpoken LanguageDutchLanguage MaterialsDutchDayparts4Price€1.600,00excl. VAT No extra costs.With an Incompany training you have several advantages:
- You choose the location
- You experience the training with your colleagues, so it is always in line with your practice
- The trainer can tailor explanations, examples and assignments to your organization
- In consultation exercises can be adapted to organization-specific questions
Request more information or a quote.What is Behavioural Design Fundamentals
Learn how to design to make behavioural changes. With Behavioural Design and nudging you learn how to understand why people do as do and how you can utilize that knowledge into designing targeted communication and experiences for better changes for your users.
During the training you will get:- The fundamentals of behavioural design
- An introduction to the main behavioural principals
- Practical tooling you can use in your work with behavioural changes
- A simpel and effective method for Behavioural Design
- A selection of examples and cases of Behavioural Design
Who should attend Behavioural Design Fundamentals
This training is great for you if you are a:
- Marketeer
- Marketing manager
- Product manager
- Service Designer
- UX designer
- Visual Designer
- Communication professional
- Behavioural scientist
- Leader/management
- Business developer
Prerequisites
There are no specific prerequisites
During this training you need a laptop with access to internet.Objectives
The Behavioural Design training gives you the fundamentals of Behavioural Design and its principles. After the training you will be able to:
- Look at problems from a systematic approach which enables you to quickly solve behavioural challenges.
- To define the behaviour which is needed and design solutions, which takes down the barriers
- To start changes
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e-CF competences with this course
At Capgemini Academy we believe in transparency and clarity in the training landscape. That is why, in the table below, we show you to which e-CF competence this training or certification contributes. For more information about how to use the e-Competence Framework read more here. If you want to know how you can apply the e-CF within your organization, read more on this page.
| e-Competence Level | 1 | 2 | 3 | 4 | 5 |
|---|---|---|---|---|---|
| A.10.User Experience | |||||
| D.6.Digital Marketing | |||||
| E.7.Business Change Management | |||||
| E.5.Process Improvement | |||||
| A.6.Application Design |